OpenAI Launches Businesses in ChatGPT: Claim Your Business Profile in the New Business Hub

OpenAI has opened a new front in the race to control how people find businesses online. On Monday, November 10, 2026, the company launched Businesses in ChatGPT in beta, giving companies a way to claim their profile inside the chatbot, correct the information ChatGPT shows about them, and see how often the AI mentions them. It arrives as the chatbot reaches about 1.2 billion people every week, according to OpenAI.

The Short Answer

OpenAI launched Businesses in ChatGPT on November 10, 2026, in beta. Through a new Business Hub, eligible businesses can claim their profile, update their details, upload product information, and view aggregated insights on mentions, clicks, and discovery topics over roughly the last 28 days. Eligible e-commerce and online service businesses in the United States can also publish a Business Agent that customers can chat with inside ChatGPT. OpenAI says claiming a profile does not guarantee better placement or more sales — ChatGPT keeps making its own recommendations.

What Businesses in ChatGPT Actually Is

Businesses in ChatGPT is a program, not a single feature. It has three parts. First, the Business Hub, a dashboard that lives in the ChatGPT sidebar on the web and at chatgpt.com/business-hub. Second, the business profile itself — the information ChatGPT shows when someone asks about a company, its products, or its services. Third, Business Agents, chatbots a business sets up inside ChatGPT, fed with its own product details and policies, so customers can ask questions and buy without leaving the conversation.

The launch confirms weeks of leaks. In October, app strings reported in ChatGPT's code named Shopify and Persona as verification routes. On November 6, Juozas Kaziukėnas of Marketplace Pulse described click charts for verified businesses.

How to Claim a Business Profile

Any business that owns its listing — or is authorized to represent it — can try to claim a profile. OpenAI's setup guide lists four verification routes: a code sent to the business phone number, a code sent to the business email, a TXT record added to the website's DNS settings, or logging in to the business's Shopify store. After claiming, the business passes a Persona ID check before the profile goes live.

There are limits at launch. Claiming is open to eligible businesses wherever ChatGPT is available, but at first only businesses with a website can claim. Local shops and restaurants can only claim a business already listed in ChatGPT in the United States. Business Agents are narrower still: they are limited to eligible e-commerce and online service businesses in the US with a website, and OpenAI reviews each category and intended use. OpenAI has not said which languages are supported, and it has announced no price for Business Hub or Business Agents — claiming appears to be free at launch, though OpenAI has not ruled out charging later.

What Business Hub Shows You

Once a profile is claimed, Business Hub shows aggregated insights covering roughly the last 28 days: how often ChatGPT mentions the business, how many website clicks those mentions produce, and the "discovery topics" — the questions and subjects that lead people to the business. OpenAI compares the tool to Google Search Console, but for ChatGPT. The data is aggregate only; businesses do not see individual user conversations.

The hard limit matters more than the features. OpenAI is explicit that a claimed profile does not buy a guaranteed recommendation. ChatGPT still makes independent recommendations, and a product feed does not guarantee that ChatGPT will suggest a business more often. For companies, the value is control of their facts — hours, prices, product details — not a ranking boost.

Why This Launch Matters Now

The timing is no accident. ChatGPT has become a place where people ask for recommendations — restaurants, plumbers, software, gifts — and OpenAI wants to be the layer between the question and the purchase. Google got there first: it launched its own Business Agent on Search on January 11, 2026, also for US retailers, with Lowe's, Reebok, and Poshmark among the first. OpenAI's answer is bigger in one way: its chatbot reaches about 1.2 billion people a week, a number OpenAI cites in its launch announcement.

The launch also lands in a busy week for the AI industry. Anthropic launched Claude Fable 5.2 and Mythos 5.2 on Monday, November 9, and priced its IPO at $70–$78 a share on Tuesday, November 10 — the same day Businesses in ChatGPT went live. The major AI labs are now competing not just on models, but on who owns the commercial layer around them. For more on how AI assistants are reshaping everyday software, see our report on Apple's agentic Siri plans for next year.

What Businesses Should Do First

For a business owner, the practical steps are simple. Search for the company in Business Hub, start a claim, and line up whoever controls the business phone, email, or website DNS — verification needs one of those. OpenAI says it plans to expand Businesses in ChatGPT and Business Agents to more markets and business categories over time, but it has given no dates and no category list. You can follow the latest OpenAI and ChatGPT updates as the beta develops.

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More Tech & AI coverage from TrendWire Daily: Anthropic Launches Claude Fable 5.2 and Mythos 5.2 and Anthropic Prices IPO at $70–$78 a Share, Targeting Up to $1.4 Trillion.

Frequently Asked Questions

What is Businesses in ChatGPT?

It is OpenAI's beta program, launched November 10, 2026, that lets businesses claim and manage how they appear in ChatGPT, through a dashboard called Business Hub. Eligible US e-commerce and online service businesses can also publish a Business Agent customers can chat with.

How do I claim my business on ChatGPT?

Open Business Hub from the ChatGPT sidebar or at chatgpt.com/business-hub, search for your business, and verify by phone, email, website domain (DNS TXT record), or Shopify login. You must own the business or be authorized to represent it, and you will also pass a Persona ID check.

Does claiming my business guarantee ChatGPT will recommend it?

No. OpenAI says claiming a profile does not guarantee higher placement or more sales. ChatGPT keeps making its own independent recommendations; a claimed profile gives you control over the facts shown, not a ranking boost.

What is a Business Agent?

A Business Agent is a chatbot a business sets up inside ChatGPT, fed with its own product details and policies. At launch it is limited to eligible e-commerce and online service businesses in the United States with a website.

How much does Businesses in ChatGPT cost?

OpenAI has not announced a price. Early reports say claiming a profile is free at launch, but OpenAI has not ruled out charging for Business Hub or Business Agents later.

Is Businesses in ChatGPT the same as ChatGPT Business?

No. ChatGPT Business is OpenAI's paid workplace plan for teams. Businesses in ChatGPT is a separate program for companies to manage their public presence and customer-facing agents inside ChatGPT.

Related: Anthropic Launches Claude Fable 5.2 and Mythos 5.2 | Anthropic Prices IPO at $70–$78 a Share | Apple's Agentic Siri Coming Next Year